Foco:
Project Bayer
100% AI Generated
Sobre:

Foco:
Alternative Proteins Coalition Project – ONG GFI Brazil
100% AI Generated
Sobre:
Projects like this begin with a complex challenge: transforming a highly technical and scientific subject into a clear, accessible, and engaging narrative for different audiences. In partnership with GFI Brazil, Lucy In The Sky was responsible for creating an institutional film that introduced the world of alternative proteins, its discussion groups, research initiatives, and opportunities for scientists, producers, and industry professionals.
The creative approach combined motion design with artificial intelligence to build a contemporary and dynamic visual language. While motion graphics helped translate processes, concepts, and information flows into clear and educational visual content, the narrative gained personality through GI — an AI-generated digital host created to guide the audience through the content and make the subject more approachable and human.
More than simply explaining a technology or a market, the goal was to create a connection with a topic that represents transformation and innovation for the future of food. The combination of art direction, storytelling, and AI made it possible to create a modern visual experience, balancing technical information with rhythm, identity, and visual impact.
The result was an institutional piece that moves beyond traditional formats, delivering a more contemporary, immersive, and forward-thinking style of communication.
At Lucy In The Sky, we see artificial intelligence as a tool that expands storytelling possibilities, enhances ideas, and creates new forms of communication for brands and organizations looking to innovate.
Foco:
Dealer Meeting John Deere 2026
100% AI Generated
